Last updated: April 2026
This privacy policy describes how Discovery Pompeii Alive collects, uses, and protects your personal data, in compliance with the General Data Protection Regulation (GDPR — EU Reg. 2016/679) and applicable Italian privacy legislation.
1. Who we are
This section explains who is responsible for your personal data.
The data controller (i.e., the entity that decides how and why your data is used) is:
IRGEN LEGACY POMPEII S.r.l.
Via Chiossetto n. 7, Milano (MI), Italy
P.IVA: IT13466790964
Email: info@discoverypompeiialive.com
Website: discoverypompeiialive.com
Discovery Pompeii Alive is managed by IRGEN LEGACY POMPEII S.r.l. For any questions regarding the processing of your data, you can contact us at the email address indicated above.
2. What data we collect
This section explains what personal data we collect when you use our website.
2.1 Data you provide directly
When you use the contact formon the website, we collect:
- First and last name
- Email address
- The content of the message you send us
This data is provided voluntarily by you and is necessary for us to respond to your request.
2.2 Data collected automatically
During your browsing on the website, some data is collected automatically by third-party services (described in detail in section 4):
- Technical browsing data:device type, operating system, browser, screen resolution, language settings
- Usage data:pages visited, session duration, navigation paths
- Network data:IP address (partially anonymized where applicable), network provider, country of origin
2.3 Data collected via cookies
The website uses cookies and similar tracking technologies. You can manage your preferences through the consent panel that appears on your first visit to the site. For more details, see section 4.
3. Why we collect your data
This section explains the purposes for which we process your data and the legal basis for doing so.
| Purpose | Legal basis (Art. 6 GDPR) |
|---|---|
| Responding to your requests submitted through the contact form | Performance of pre-contractual measures / legitimate interest (Art. 6(1)(b) and (f)) |
| Traffic analysis and user behavior to improve content and functionality | Consent (Art. 6(1)(a)) |
For purposes based on consent, you are free to accept or refuse through the cookie panel. Refusal does not affect your ability to browse the website or contact us in any way.
4. Cookies and tracking technologies
This section explains which cookies and tracking tools are used on the website and how you can manage them.
The website uses the vanilla-cookieconsent library to manage your cookie preferences. On your first visit, a banner is displayed that allows you to accept, refuse, or customize the categories of cookies used.
Cookie categories
Technical cookies (always active)— Necessary for the proper functioning of the website. They do not require consent. These include the cookie that stores your cookie consent preference.
| Cookie key | Cookie type | Expiration | Description |
|---|---|---|---|
| wp_consent_marketing | First-party | 4 weeks 2 days | This cookie stores the user’s consent decision for marketing cookies. Marketing cookies are used to track visitors across websites to display ads that are relevant and engaging for the individual user. |
| wp_consent_preferences | First-party | 4 weeks 2 days | This cookie records the user’s consent for preference cookies. These cookies allow the website to remember information that changes the way the site behaves or looks, like your preferred language or region. |
| wp_consent_functional | First-party | 4 weeks 2 days | This cookie stores the user’s consent choice for functional cookies. These cookies enable core website functionality such as remembering login details or language preferences. The website may not function properly without these cookies. |
| wp_consent_statistics | First-party | 4 weeks 2 days | This cookie saves the user’s consent regarding statistical cookies. These cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. |
| pll_language | First-party | 1 year | To store language settings. |
Analytics cookies (consent required)— Activated only if you accept this category.
| Cookie key | Cookie type | Expiration | Description |
|---|---|---|---|
| _ga | Third-party | 1 year 1 month | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _ga_* | Third-party | 1 year 1 month | This cookie is used by Google Analytics to persist session state. |
Marketing cookies (consent required)— Activated only if you accept this category.
| Cookie key | Cookie type | Expiration | Description |
|---|---|---|---|
| _fbp | Third-party | 2 months 4 weeks | Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Third Party Tracking Tools
Tag management
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Analytics and statistics
Google Analytics (Google Inc.)
Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use ofwebsitename.xyz, compile reports and share them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
Personal Data collected: Cookies; Usage data.
Place of processing: Ireland – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.
Facebook Ads Conversion Tracking (Facebook Pixel) (Meta Platforms Ireland Limited)
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed within websitename.xyz. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Google Ads Conversion Tracking (Google Ireland Limited)
Google Ads conversion tracking is a statistics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed within websitename.xyz.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Marketing
Facebook Lookalike Audiences (Meta Platforms Ireland Limited)
Facebook Lookalike Audiences is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through the Facebook Custom Audiences service to display advertisements to Users with similar behavior to Users who are already on a list of Custom Audiences based on their previous use of websitename.xyz or their interaction with relevant content across Facebook applications and services.
Based on this Data, personalized ads will be shown to Users suggested by Facebook Similar Audiences.
Users can opt out of using Facebook Tracking Tools for ad personalization by visiting this page di opt-out .
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Google Ad Manager (Google Ireland Limited)
Google Ad Manager is an advertising service provided by Google Ireland Limited with which the Owner can conduct advertising campaigns jointly with external advertising networks with which the Owner, unless otherwise specified in this document, has no direct relationship.
For an understanding of Google’s use of Data, please see the policies for Google partners.
This service uses the “DoubleClick” Cookie, which tracks the use of websitename.xyz and the User’s behavior in relation to the advertisements, products and services offered.
The User can decide at any time to disable all DoubleClick cookies by going to: Ads Settings.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Google Ads Lookalike Audiences (Google Ireland Limited)
Similar Audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses Google Ads Remarketing Data to show advertisements to Users with similar behaviors to other Users who are already on the remarketing list due to their previous use of websitename.xyz.
Based on this Data, personalized ads will be shown to Users suggested by Google Ads Similar Audiences.
Users who do not want to be included in similar audiences can choose not to participate and disable the use of Advertising Trackers by visiting: Ads settings by Google.
For an understanding of Google’s use of Data, please see the policies for Google partners.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Facebook Custom Audiences (Meta Platforms Ireland Limited)
Facebook Custom Audiences is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects websitename.xyz’s business with the Facebook advertising network.
Users can opt out of using Facebook Tracking Tools for ad personalization by visiting this page di opt-out.
Personal Data processed: email and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Facebook Remarketing (Meta Platforms Ireland Limited)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of websitename.xyz with the Facebook advertising network.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Remarketing with Google Analytics (Google Ireland Limited)
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the tracking activity carried out by Google Analytics and its Tracking Tools with the Google Ads advertising network and the Doubleclick Cookie.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt OutOpt Out.
Remarketing Google Ads (Google Ireland Limited)
Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of websitename.xyz with the Google Ads advertising network and the DoubleClick Cookie.
For an understanding of Google’s use of Data, please see the policies for Google partners.
Users can choose not to use Google Tracking Tools for ad personalization by visiting the Ads settings by Google.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
Google Signals (Google Ireland Limited)
discoverypompeiialive.com uses Google Signals, a feature of Google Analytics that associates information on views collected by websitename.xyz with Google information from the accounts of Google users who have consented to this association for ad personalization. This Google information may include the User’s location, search history, YouTube history and Data from Google partner sites and is used to provide aggregate and anonymous information on the cross-sectional behavior of Users.
If a User falls within the association described above, may access and/or delete such Data through the MyActivity function provided by Google.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy – Opt Out.
5. How we protect your data
This section explains the measures we take to keep your data safe.
We adopt appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or disclosure. In particular:
- The website is served exclusively via HTTPSwith an up-to-date TLS certificate
- The hosting infrastructure is managed by SiteGround, which ensures enterprise-grade security standards and data center compliance
- Access to data collected through the contact form is restricted to the data controller
- Analytics data is accessible only through protected credentials
In the event of a data breach that poses risks to your rights and freedoms, we will notify you within the timeframes set out in Art. 34 of the GDPR.
6. Sharing with third parties
This section explains who may receive your data.
We do not sell, rent, or transfer your personal data to third parties for marketing purposes. Your data may be shared exclusively with:
- Technical service providersacting as data processors (SiteGround, Google)
- Competent authorities, exclusively in cases required by law
7. Extra-EU data transfers
This section explains what happens when your data is transferred outside the European Union.
Some providers listed in section 4 may process your data outside the European Union, including the United States of America.
Such transfers take place in compliance with the safeguards provided by the GDPR (Arts. 44–49), in particular through:
- Standard Contractual Clauses (SCCs)adopted by the European Commission (Decision 2021/914/EU)
- Any adequacy decisionsissued by the European Commission for specific third countries
You may request further information about the transfer mechanisms in place by contacting us at the address indicated in section 11.
8. How long we keep your data
This section explains the retention periods for different categories of data.
| Data category | Retention period |
|---|---|
| Contact form data (emails, messages) | Until the request is fulfilled, and in any case no longer than 24 months from the last contact |
| Traffic analysis data (Google Analytics) | 14 months from collection (GA4 default setting) |
| Cookie preferences (vanilla-cookieconsent) | 6 months from your choice |
Once the retention period expires, data is deleted or irreversibly anonymized.
9. Your rights
This section explains what rights you have over your personal data and how to exercise them.
As a data subject, the GDPR grants you the following rights:
- Right of access(Art. 15): you may request confirmation of whether we are processing data concerning you and obtain a copy.
- Right to rectification(Art. 16): you may request the correction of inaccurate or incomplete data.
- Right to erasure(Art. 17): you may request the deletion of your data under the conditions set out by law.
- Right to restriction of processing(Art. 18): you may request that the processing of your data be restricted in certain cases.
- Right to data portability(Art. 20): you may receive the data you have provided to us in a structured, commonly used, and machine-readable format.
- Right to object(Art. 21): you may object at any time to processing based on legitimate interest.
- Right to withdraw consent(Art. 7(3)): you may withdraw consent at any time through the cookie panel on the website, without affecting the lawfulness of processing carried out before the withdrawal.
- Right to lodge a complaint(Art. 77): you may lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali)— garanteprivacy.it.
To exercise your rights, contact us at the address indicated in section 11. We will respond within 30 days, as required by Art. 12 of the GDPR.
10. Changes to this policy
We may update this privacy policy periodically to reflect changes in our practices or in applicable legislation. When we make substantial changes, we will update the date at the top of this page.
11. Contact us
For any questions regarding this privacy policy or to exercise your rights:
IRGEN LEGACY POMPEII S.r.l. — Data Controller
Via Chiossetto n. 7, Milano (MI), Italy
P.IVA: IT13466790964
Email: info@discoverypompeiialive.com